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Learn how to Select a Domain Name for Your Success! Back in the early days of the World Wide Web, it wasn't too difficult to get any domain name you wanted. Today, it's a different story. It's pretty much impossible to get a good one-word .com domain name, and it's becoming increasingly difficult to get good names with other extensions. But if you're choosing targeted niches, one-word domain names probably aren't your best bet anyway. They don't have much SEO value, because Internet users don't often do searches for just one word. They are more likely to search for phrases, so domain names that contain those phrases are better choices. If you can snag a domain name that contains your targeted keywords, you'll have an easier time getting good search engine rankings. A domain name shouldn't be too long, though. If it is, it will be hard to remember. It's true that most visitors will click on a link from another site or bookmark your site if they're interested, but if someone hears your domain name and wants to visit, wouldn't you want him to be able to do so? If he can't remember it, you miss out on a potential sale.